New BID Leader Wants to Revamp Lower East Side’s Look

LOWER EAST SIDE — Tim Laughlin took over the Lower East Side Business Improvement District just three months ago — and he’s already planning an overhaul of the neighborhood’s online and street-level look.


Laughlin, who became the BID’s executive director when Bob Zuckerman stepped down in October, wants to help merchants upgrade their window displays and hopes to use public art to beautify the neighborhood. He also plans to improve the organization’s website to highlight local businesses.


“What we are trying to do is get people to come to the neighborhood and stay in it and explore both shops and destinations on the Lower East Side,” said Laughlin, 31, who served as a community liaison for City Councilman Daniel Garodnick before joining the BID four years as its director of policy, planning and operations.



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