Selling Condos With a Tap and a Swipe

The next incarnation of the offering plan has arrived, and it is paperless. The developers of high-end residential buildings are turning to a smorgasbord of technological innovations to woo and wow potential buyers of condominiums with every bell and whistle except one: the apartments, since they don’t yet exist. So developers are finding new ways to simulate them — and stimulate sales.

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